Throughout the whole blogging process, I have enchanced my knowledge in document design and fully understand the purpose of various elements in a document. Each element has it's role to play and can not be simply designed according to personal preference.
With the knowledge of salience, framing and information value, the design of the blog is consturcted to attract the audience in every possible manner.(Kress and van Leeuwen, 1998)
As Halliday (1985) stated that context of culture is necessary for a text to be fully understood, I ensured the content and style of writing related to my audience.
I also added pictures to text to help my audience understand and digest the content as Kress & van Leeuwen (2006) suggested that it would enchance the meaning of the document and attract the audience.
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Halliday, M & Hasan R 1985, Language, context and text: aspects of language in a social-semiotic perspective, Deakin University, Victoria.
Kress, G & van Leeuwen, T 2006, Reading images: the grammar of visual design, 2nd edn, Routledge, London, chapter 1: ‘The semiotic landscape: language and visual communication’.
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